How to Build a Winning Digital Marketing Strategy in the UK

Digital marketing services are a key part of any corporate strategy that organizations must plan for and implement to help them provide the best products or services to their customers. As businesses know, this is not as easy as it sounds, as many companies struggle with creating a winning digital marketing strategy.

There are five ways that you can build a strong strategy that will ensure your digital marketing efforts increase customer engagement and drive sales. By following these steps, you should be able to create an effective plan for digital marketing in the UK.

1.) Identify Your Goals – According to Manchester digital marketing, it is important to start by laying down your objectives and goals, which need to be measurable so they can later be assessed. For example, “customer satisfaction” is not a good goal; instead, consider “increasing click-through rates on banner ads.”

2.) Identify Your Customers – Inextricably linked with determining clear objectives and goals is identifying who the customers are. Once again using the previous example, knowing the type of customers are interested in clicking on banner ads will greatly impact your objectives and goals.

3.) Target Your Customers – Once you have a well-defined list of customers, you need to carefully and strategically identify the best channel(s) within digital marketing that they use most. This will depend on several factors such as age, gender, location etc. For example, younger customers are more likely to use social media channels whereas older people tend to be influenced by direct mail or email blasts. In this instance, e-mail could be the best tactic for targeting customers who are over 30 years old.

4.) Analyse Competition – It is critical that businesses understand their competitors’ digital marketing tactics – what works well – and why? – as well as what does not work so well – and why? By analysing the strengths and weaknesses of your competitors (e.g, marketing agencies Manchester) you can often find a gap in the market where it might be difficult for them to follow. Use this insight to identify what digital marketing tactics will work best for your business.

5.) Develop Your Own Strategy – After identifying who you are going to target, through which channels they interact most freely, and how your competition approaches digital marketing, it is time to develop your own strategy. Manchester PPC agency mentioned that during this stage always remember to focus on the goals and customers identified at the start of the process – if any objectives or goals change then alter your approach accordingly!


After following these five steps, you should have a clear understanding of your audience, how to reach them effectively and with which channels your competitors are most successful. This will allow you to develop a winning digital marketing strategy in the UK that will help ensure your business is reaching its customer base effectively.